On this Earth Day, I thought I would take a moment to highlight the real warriors for a healthier ag biz. Our friendly farmers and ranchers are doing the real work, one pasture, one animal, one incredibly long day at a time. Today, I celebrate the efforts of these men and women who are trying to change the way we enjoy meat, for the better.
Read MoreThe biggest bottleneck in the meat supply these days, is processing. That’s the word we use for slaughtering, portioning, and packaging meat. For 90% of the meat sold in the US, this is done in one of a handful of USDA-inspected facilities somewhere in Nebraska, Minnesota, or Iowa. The shortage isn’t a lack of farmers. There are plenty of cattle, pork, and chicken roaming the country.
Read MoreA couple of weeks ago, I interviewed White Oak Pastures’ Will Harris, and got things straight from the horse’s (or dare I say steer’s) mouth. You can learn more about Will and his beautiful Georgian regenerative farm in last week’s post, but suffice it to say, he’s got plenty of grass-fed street cred. The largest grass-finished beef rancher in the country, Will is also one of the...
Read MoreAfter hours of wandering the desert of streaming content, the RPG smartphone games, teenybopper Disney shows, and the umpteenth Adventuring the Wild! The Legend of Zelda Zebra Gamer Gameplay Video, I called a timeout. My brain, and more importantly, the cerebral cortex of my offspring, needed a breath of restorative, intelligent, and thought provoking fresh air.
Read MoreCattle have been scapegoated (scape-cowed) as the root of all agricultural and healthcare evils for more than half a century. Ask your circle of friends which food is most responsible for society’s downfall, and they’d probably say Bessie the cow. Progressive acquaintances often say to me apologetically, “I eat meat occasionally,” but quickly follow up with the asterisk, “just not beef.” Beef has become ground zero for what’s wrong with the planet and our American diet.
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